Proper Pizza Starts Here!
Proper Pizza Starts Here!
The Difference Is In The Dough!
What's Pizza Essentials All About?
Pizza Essentials is the brainchild of a team of professional pizza chefs with decades of experience working in some of the best pizza restaurants in the world. We've taken everything we know — the flours, the sauces, the cheeses, the tools — and put it together so you can make proper pizza in your own kitchen, in minutes, once your doughballs are defrosted.
No oven? No problem. Our specialty doughballs even work for making banging pizzas in your frying pan. Yes, really.
Aren't Doughballs Cheating?
Not ours. All they're doing is saving you the weighing, mixing, kneading and proving time — which, on a weeknight, is basically everything. We've spent months developing and testing four specialty doughballs the same way we'd make from scratch: the right blend of pizza flours, water and yeast, done properly.
From our beginner-friendly easy-to-stretch Sourdough doughball, to the slightly feistier (but delicious) Classic and New York doughballs, we've got your base covered — whatever night of the week it is.
Made with the Peddling Doughball. Your kitchen. Your rules.
What Else Do We Sell?
Everything you need to make proper, authentic pizza at home. Carefully selected flours for when you have the time to make your own dough, Italian tomatoes, pizza cheeses, favourite toppings and a range of tools designed to help you work like a pro. We've even put together a couple of pizza kits to get you started fast.
Proper Pizza Starts Here!
Shop The Range →Proper Pizza
Starts Here.
Everything you need to make restaurant-quality pizza at home — no culinary degree required.
What's Pizza Essentials All About?
A team with decades of experience working alongside some of the best pizza restaurants in the country. We know the dairies, the flour mills, the growers. We've built a black book of the right Italian suppliers — and now we're putting it all to work in your kitchen.
The range is everything you need to make proper pizza at home. Real ingredients. Doughballs that actually work. No jargon, no shortcuts, nothing that'll let you down on a Friday night.
"Great pizza shouldn't require a culinary degree. We made sure it doesn't."
No oven? No problem. Our doughballs work brilliantly in a frying pan too. Yes, really — and the results will genuinely surprise you.
- Decades of professional pizza know-how
- Direct relationships with Italian suppliers
- Four specialist doughballs for every skill level
- Works in any oven — or just a frying pan
- Defrost, stretch, top and bake
Aren't Doughballs Cheating?
Not ours. All they're doing is saving you the weighing, mixing, kneading and proving — for when you're in a rush (which, let's be honest, is most of the time).
We spent months developing and testing four specialty doughballs the same way we'd make them from scratch: the right blend of pizza flours, the right water content, the right yeast. Tested until they worked. Every time.
From our beginner-friendly sourdough doughball — easy to stretch, frying pan approved — to the slightly feistier Classic and the big-format New York, there's one for every occasion.
The Lineup
Sourdough Doughball
Easy to stretch. Frying pan friendly. Great Neapolitan-style pizza without needing a pizza oven.
Classic Doughball
A little more feisty. Firmer texture, crispy crust, satisfying bite. For those who want character in their base.
Peddling DG Neapolitan
Three flours. Adam Atkins' own recipe. Needs a firm hand — the results are stunning.
New York Doughball
340g and built for New York or Detroit-style pizzas. Bigger oven? This is your dough.
Built on a Proper Recipe
The standout in our lineup is the Peddling DG Neapolitan Doughball — and it's not ours. It's Adam Atkins'.
Adam started Peddling Pizza in 2016 with a bicycle, a custom trailer, and an obsession with getting the dough right. What began at a market stall in St Albans became one of the UK's most recognised street food pizza setups. His recipe — refined over years of doing it properly — is the foundation of this doughball.
"His dough, refined over years of pushing pizza at markets and events — now yours to use."
Three perfectly combined flours. Needs a firm hand. But get it right and you'll be making the closest thing to a professional Neapolitan pizza in your own kitchen.
We're confident you won't find a better doughball. There — we said it.
Started in 2016 with a bicycle and a custom pizza trailer. Built a reputation for obsessively good Neapolitan pizza across UK markets and events. His recipe is the real deal — and now it's in your freezer.
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Sourdough · Classic · Peddling DG Neapolitan · New York (4-column grid)It's Not Just About the Dough.
In essence — everything you need to make proper, authentic pizza at home. Carefully selected flours for when you have the time to make your own dough. Tomatoes sourced from fields we actually know, in Italy. Pizza cheeses. Toppings. Tools designed in collaboration with pro pizza chefs and adapted for your home setup.
We're picky about what's in the range so you don't have to be. Everything performs. Nothing lets you down.
We've also put together two epic pizza kits to get you started — whether you're a complete beginner or ready to take things up a notch.
What's in the Range
- → Specialty doughballs (4 types)
- → Pizza flours for scratch bakers
- → Tomatoes & pizza sauces
- → Fior di latte & pizza cheeses
- → Pizza tools & peels
- → Pizza kits (Starter & Pro)
Two Kits. Both Proper.
Not sure where to start? We've done the thinking for you. Pick the kit that matches where you're at — and go make something brilliant.
Starter Pizza Kit
Everything you need to nail your first proper pizza night. Sourdough doughballs that actually stretch, the smoothest Italian pizza sauce, creamy easy-melt fior di latte mozzarella, and a dough tray for storage.
- Easy-stretch sourdough doughballs
- Dough tray & lid
- Smooth Italian pizza sauce
- Fior di latte mozzarella
- Semolina flour for that authentic base crunch
Pro Pizza Kit
For when a standard margherita isn't enough. Rega tomatoes — the professional's choice — to crush yourself, fine-cut fior di latte, and a proper wedge of Parmigiano Reggiano. The neighbours will notice.
- Specialty doughballs
- Rega tomatoes (crush them yourself)
- Fine-cut fior di latte mozzarella
- Parmigiano Reggiano wedge
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Starter Kit · Pro Kit · tools & sauces (3–4 column grid)What’s Pizza Essentials all about?
Pizza Essentials is the brainchild of a group of professional pizza chefs with decades of experience in some of the best pizza restaurants in the world. As our name suggests – we’ve created a range of pizza essentials that will have you making proper pizza in your own kitchen in minutes once your doughballs are defrosted.
No oven… no problem. Our specialty doughballs even work for making banging pizzas in your frying pan. Yes really!
Aren’t doughballs cheating?
Not ours. All they’re doing is saving you the weighing, mixing, kneading and proving time for when you’re in a rush.
We’ve spent months developing and testing four specialty doughballs – the same way we’d make from scratch using the right blend of pizza flours, water and yeast to make them easy for you to use. From our beginners’ easy-to-stretch sourdough doughball, to our slightly feistier (but delicious) Classic and New York doughballs we’ve got you covered.
The Peddling Doughball — Restaurant Quality, Right Here
Leading the range is our Peddling Doughball, created in collaboration with Adam Atkins of award-winning Peddling Pizza. His recipe — refined over years at one of the UK's most recognised street food pizzerias — uses a blend of three different flours to give you the closest thing to a professional Neapolitan pizza you can make at home. We're confident you won't find another doughball that's better. There — we said it.
What else do you sell?
In essence – everything you need to make proper authentic pizza at home. Carefully selected flours for when you have the time to make your own dough, tomatoes, pizza cheeses, your favourite toppings and a selection of tools to help you work like a pro. We’ve even created a couple of epic pizza kits to get you started.
The Starter Kit
A generous supply of doughballs, dough trays for storage, the smoothest Italian pizza sauce (every tomato from fields we know in Italy), the creamiest fior di latte mozzarella, and semolina flour to give your base that authentic crunch. Everything you need, nothing you don't.
The Pro Kit
For those who want to go a step further. Doughballs, specialty whole tomatoes to crush yourself, and a proper wedge of Parmigiano Reggiano to finish. For a standout Margherita that'll genuinely impress the neighbours.
Proper Pizza Starts Here!
Shop The Range →
